Trusted by Leading AI Teams

Tendem by Toloka

Human review for AI-generated ads.

Get your image or video ad batch evaluated before it reaches a client, a campaign, or your next production stage.

You’ve generated the ads. Get an expert read on what needs work.

Creative agencies

AI startups

Mobile apps

Game studios

Built for

creative agencies.

Give clients a clear record of how each creative meets the brief, with consistent criteria across the whole batch.

What you can evaluate

When your team makes more content than it can check, small errors slip through. Review each asset against a shared set of criteria before it reaches a client, a campaign, or your next production stage.

Visual and technical quality

Flag AI artifacts, unreadable text, subtitle errors, and lip-sync issues.

Content correctness

Check whether products, on-screen details, and messages match your brief or reference.

Creative clarity

Evaluate the hook, product explanation, story, and call to action against agreed criteria.

Your creative evaluation framework

A shared parameter framework makes the results comparable. Use it for expert feedback, consistent batch evaluation, or both.

Parameter framework

A specialist groups your creatives into families and defines what to evaluate, with clear meanings, answer scales, and reference examples.

What you receive:
A parameter dictionary, evaluation rules, and calibration examples.

Expert evaluation

Evaluation at scale

Already have a framework? Bring your own. These services can be ordered separately; your quote confirms the combination and criteria your batch needs.

Parameter framework

A specialist groups your creatives into families and defines what to evaluate, with clear meanings, answer scales, and reference examples.

What you receive:
A parameter dictionary, evaluation rules, and calibration examples.

Expert evaluation

Evaluation at scale

Already have a framework? Bring your own. These services can be ordered separately; your quote confirms the combination and criteria your batch needs.

How it works

Share your batch.

Send your creatives, product link, and a short brief.

Approve the review and price.

Choose your criteria and reviewers. Approve the quote before work starts.

Get feedback on every creative.

Tendem manages the review and delivers results linked to your creative IDs.

Plan for 2–4 business days for 20–250 creatives.

Above 250? We agree the delivery schedule with you upfront.

What to share

01

Product page, campaign goal, ad platform, and target market

02

Confirm expert and crowd languages separately

03

Upload files or share an accessible Google Drive or Dropbox folder

Use your own criteria or ask our specialists to define them.
Approve any new framework before evaluation begins.

When to expect results

61–250 creatives

4 business days.

Above 250

Agreed schedule, starting with a 20-creative pilot for your approval.

Smaller batches

Timing confirmed in your quote

20–60 creatives

2 business days.

Timing starts after quote approval with complete inputs and pauses for your answers or framework sign-off. Your quote confirms delivery; these targets are being validated in the pilot.

From a batch to an edit list.

Use the findings to improve content. Campaign testing and performance analysis stay with your team.

One structured delivery

Results linked to creative IDs

Excel workbook and CSV export; JSON for crowd results

Specialist comments when expert review is selected

Evaluator counts and agreement for crowd evaluation

Reusable criteria for your next batch

Choose reviewers for depth, scale, or both.

Specialists for in‑depth feedback

Creative strategists, video producers, and performance marketers assess each ad in context and explain its strengths and weaknesses.

The crowd for consistent checks

Trained reviewers who speak your chosen languages apply the same written criteria, calibrated against reference examples first.

Specialists + crowd for both

Specialists explain what needs work. Crowd review shows whether the same issue appears for most reviewers or just one.

Reviewers are matched to your selected languages; a language-matched crowd isn’t a representative sample of your customers. Legal and ad-platform compliance review are outside this service.

Reviewers matched to your request.

We select and manage reviewers from our curated network. Your product, creative format, and language guide the match—so each task reaches someone with the right experience.

Overview

Expert classification

Experience behind the review

Anonymized examples from the network. Availability and language fit are confirmed for your request.

Germany

5+ years

Creative and graphic-design production for fintech, engineering and corporate clients; motion graphics and video ads across Adobe Creative Cloud and Figma.

Spain

4+ years

Producing short-form performance creatives for Meta, Instagram and TikTok — hook-writing, creative briefs, A/B testing and CTR/ROAS optimisation.

France

15+ years

In creative production including games-industry marketing assets; hands-on across multiple generative AI video-generation tools plus paid-social analytics.

United States

10+ years

Visual and motion design directing live-action and animated campaigns; currently doing generative AI image and video quality evaluation for a major tech platform.

United States

15+ years

Short-form video production and editing for major media and consumer brands; hands-on generative AI video evaluation, resolving AI-artifact issues end to end.

Brazil

3+ years

Short-form video and post-production across a professional editing toolchain; hands-on with multiple generative-video tools and completed AI-reviewer training.

Argentina

10+ years

Short-form and social video editing and scriptwriting, including advertising copywriting — strong creative and script fundamentals.

Mexico

13+ years

In design and motion across the Adobe suite and Figma, storyboard leadership, plus recent hands-on generative-video creation and an AI-filmmaking certification.

Overview

Expert classification

Experience behind the review

Anonymized examples from the network. Availability and language fit are confirmed for your request.

Germany

5+ years

Creative and graphic-design production for fintech, engineering and corporate clients; motion graphics and video ads across Adobe Creative Cloud and Figma.

Spain

4+ years

Producing short-form performance creatives for Meta, Instagram and TikTok — hook-writing, creative briefs, A/B testing and CTR/ROAS optimisation.

France

15+ years

In creative production including games-industry marketing assets; hands-on across multiple generative AI video-generation tools plus paid-social analytics.

United States

10+ years

Visual and motion design directing live-action and animated campaigns; currently doing generative AI image and video quality evaluation for a major tech platform.

United States

15+ years

Short-form video production and editing for major media and consumer brands; hands-on generative AI video evaluation, resolving AI-artifact issues end to end.

Brazil

3+ years

Short-form video and post-production across a professional editing toolchain; hands-on with multiple generative-video tools and completed AI-reviewer training.

Argentina

10+ years

Short-form and social video editing and scriptwriting, including advertising copywriting — strong creative and script fundamentals.

Mexico

13+ years

In design and motion across the Adobe suite and Figma, storyboard leadership, plus recent hands-on generative-video creation and an AI-filmmaking certification.

See the price before you submit.

You pay per creative. The price depends on the format, video length, how many attributes you use, and who reviews. The tool calculates your estimate once your creatives are counted.

Estimate a batch

Choose a format and criteria count. For mixed batches or other combinations, contact us.

Number of creatives

Reviewers

Format & criteria

Who defines the criteria?

Indicative total

$925.00

$150 minimum per evaluation request

Specialist evaluation$725.00

New criteria · 20 × $10$200.00

Excludes rare-language and NDA adjustments, and any discretionary discount.

Format & criteria	Specialist / creative	Crowd / reviewer / creative
Image · 10 criteria	$8.00	$1.25
Image · 20 criteria	$12.00	$2.10
Image · 30 criteria	$16.25	$2.90
15-second video · 20 criteria	$12.75	$2.30
30-second video · 20 criteria	$13.25	$2.50
60-second video · 10 criteria	$10.50	$2.10
60-second video · 20 criteria	$14.50	$2.90
60-second video · 30 criteria	$18.75	$3.75
120-second video · 20 criteria	$17.00	$3.75
240-second video · 20 criteria	$22.00	$5.40

New criteria: $10 each. Providing your own skips this charge. This estimate assumes one shared criteria set.
Crowd review: multiply the per-reviewer rate by the number of reviewers. Default: one for objective checks, three for subjective checks.
Crowd batches above 150 creatives include a $600 calibration and gold-set fee, including combined reviews.
Rare-language work: +25% for experts; +35% for crowd, subject to availability. An NDA-only pool adds 15%. These adjustments are confirmed in your quote and excluded here.
Above 250 creatives, a discount of up to 10% may be agreed. It is not automatic and is excluded from this estimate.

Rates are based on the current specification’s time estimates, which are being validated in the pilot. Your quote confirms the final price.

Estimate a batch

Choose a format and criteria count. For mixed batches or other combinations, contact us.

Number of creatives

Reviewers

Format & criteria

Who defines the criteria?

Indicative total

$925.00

$150 minimum per evaluation request

Specialist evaluation$725.00

New criteria · 20 × $10$200.00

Excludes rare-language and NDA adjustments, and any discretionary discount.

Format & criteria	Specialist / creative	Crowd / reviewer / creative
Image · 10 criteria	$8.00	$1.25
Image · 20 criteria	$12.00	$2.10
Image · 30 criteria	$16.25	$2.90
15-second video · 20 criteria	$12.75	$2.30
30-second video · 20 criteria	$13.25	$2.50
60-second video · 10 criteria	$10.50	$2.10
60-second video · 20 criteria	$14.50	$2.90
60-second video · 30 criteria	$18.75	$3.75
120-second video · 20 criteria	$17.00	$3.75
240-second video · 20 criteria	$22.00	$5.40

New criteria: $10 each. Providing your own skips this charge. This estimate assumes one shared criteria set.
Crowd review: multiply the per-reviewer rate by the number of reviewers. Default: one for objective checks, three for subjective checks.
Crowd batches above 150 creatives include a $600 calibration and gold-set fee, including combined reviews.
Rare-language work: +25% for experts; +35% for crowd, subject to availability. An NDA-only pool adds 15%. These adjustments are confirmed in your quote and excluded here.
Above 250 creatives, a discount of up to 10% may be agreed. It is not automatic and is excluded from this estimate.

Rates are based on the current specification’s time estimates, which are being validated in the pilot. Your quote confirms the final price.

Questions you might have

What is the minimum price?

The minimum is $150 per request, with no minimum creative count. Price depends on format, video length, criteria, and reviewers. New criteria cost $10 each; crowd batches above 150 creatives add $600 for calibration. You approve the full quote before work starts.

Can I use my own criteria?

Yes. Supply a name, answer options or scale, and a clear definition for each criterion. Or order an expert-built framework with definitions and examples, then approve it before evaluation starts.

What can I evaluate?

Video and static image ads, including AI-generated creatives. Accepted formats: MP4, MOV, WEBM, JPG, JPEG, PNG, and WEBP. There is no 60-second cap; video length affects pricing. Files can be up to 500 MB each and batches up to 20 GB. For larger transfers, share a folder link. Up to 1,000 creatives per request; larger libraries run in waves.

Is this audience testing or ad-performance prediction?

This service evaluates content against selected criteria. It does not predict campaign winners, measure audience representativeness, or attribute media results. Live campaign testing remains a separate step.

Do I need a subscription or an integration?

No. Start a task through the self-service flow, choose the checks and review option, and see the price before submitting. No integration or specialist technical knowledge is needed.

How quickly will I receive results?

Proposed turnaround is 2 business days for 20–60 creatives and 4 business days for 61–250. Smaller requests and batches above 250 are confirmed in your quote. Timing starts after quote approval with complete inputs and accessible files, and pauses for your answers or framework sign-off. These targets are being validated in the pilot.

What does the revision round cover?

One consolidated revision round covers errors such as missing values or misapplied criteria, requested within 5 business days of delivery. Corrections to agreed requirements are free. New creatives, changed criteria, or a revised framework require a new request.

How are my files handled?

Working copies are accessible only to assigned reviewers. Your originals are not modified. An NDA-signed reviewer pool is available on request, with a 15% surcharge. Duplicates are counted once, and files that cannot be assessed are excluded from the bill.

Can you help find new creative angles?

Voice-of-Customer research is available as an additional task. We analyze public reviews and mentions to produce evidence-backed insights, customer language, and creative concept cards. It does not include surveys or interviews; pricing is quoted separately.

Will you edit the content for me?

This workflow delivers evaluation results. Your team handles edits, production, and decisions about how to use the content.

Give every batch a human check.

Tell us about your content, volume, and review needs. We’ll help you get started.